Evaluation

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Unit 2: Television Advertising


 Evaluation 

 

1. The brief 
a. What was the brief? 

a. Make and 30 second advert for a lynx product and put your own spin on it, like changing the target audience for the product, so we went with Gustas’ presentation which was about Lynx and decided to have a advert about a homeless man smelling bad and how a single can of lynx has changed his life, we try to add a lot of the trendy stuff into out advert and try to make it very comical which everyone is loves so we know it would be a good overall advert. 

 
b. What was your chosen product and how / why did you decide, as a group, to choose it? 

b. Our chosen product was Lynx. It was between Lynx, Marmite and Magnum and we decided to go with Lynx cause at that time it was just a group of 2 then eventually picking up Joesph on the way cause his group parted ways, how we decided on the time was Gustas was only one in the group who done a presentation and to a decent quality so picking Gustas was the best option. 

     
c. Who is the current target audience for the product and who did you decide to appeal to? Why? 

c. The target audience are teenagers or the age group that uses TikTok so changing it from sports to kids friendly was easy cause in time and age TikTok is mostly about comedy so all you must do is be funny and you will have the entire teenager's audience backing you, the reason Gustas decided to pick teenager because he most relates to them still being one so it would make sense to make one about them. 
 
 
2. The finished product & feedback 
a. How did you collect the feedback (comments / responses from others) on your finished advert from your target audience? Provide a summary of the main points. 
b. Appropriateness to audience: do you think you managed to get the main message to your target audience you specified in pre-production. Would the advert have an appropriate impact on them? 

The advert is very bright and simplistic perfect for content on our target audience.  
c. Think about the technical and aesthetic qualities of your advertisement. Analyse your use of: mise-en-scene; camera; editing and sound. 

 
d. Effectiveness of content: Do you think your finished advert effectively sells the product to the specified audience through its storyline/narrative? 

 
e. What was the effectiveness of the persuasion techniques you used to sell the product? 

 
f. Clarity of communication: what was the message you were trying to send to the target audience? What were the main techniques you used to send that message? e.g., I wanted to tell teen audiences that drinking Bovril is not just for older people so I used younger actors and hip/colloquial language to appeal to them in the hope that young audiences would identify with them. 

 
g. Overall, do you feel your advert is fit for purpose? i.e., does it look professional, and does it comply with advertising regulations? You must extract information from the ASA / BCAP code here as it will meet the requirements for Unit 2: GC1. 
 

 

We made the project high energy; youth appealing and TikTok stylized. Which perfect for our target audience competing with the fast-paced content that Youths watch. The lynx TikTok currently sticks out poorly as it lacks an understanding of the new brand of content that is successful within this media. Despite this the first draft we did was unsuccessful due to a failure to understand green screen tracking and an inability to successfully adapt with the shots within the required time alongside microphone issues compromising the audio quality of our short. We decided the best course of action was a reshoot on location altering the script towards the supplies we could gain on short notice we managed to provide an attractive aesthetic shooting in golden hour [one hour before sunset despite having to contend with a singular background.  
 
If we were to recreate the advert, we’d be more careful with anachronisms by utilizing different background locations and keeping bags and other production equipment out of shot. Also, to improve the quality of our advertisement it be better if we kept to the original schedule, which would have given us more time in post to smoothen the video. Using video editing software that doesn’t use a compressed video format to edit, this would have avoided the graininess if we had edited the video in 4k or this could simply be an exporting issue however we didn’t have time to investigate this issue. Also, it would have been nice to have actual camera movements instead of doing them in post-production. Another aspect of the advert is the aspect ratio. I believe we should have made it 9:16 instead of 16:9 as it would have been more suitable for the preferred viewing experiences. 

 

Joseph: I joined the project late, meaning I had to take time away from the group to understand the core aspects of the advert so I could assist in adapting it to reality.  

Gustas: I have been here since the very beginning so let us start from the beginning, at the start we made presentations and the group decided to go with my mine which is about lynx 

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