Pre-production documents
Unit 2: Television Advertising
Email to Police:
Title Of Email: East Norfolk Sixth Form College Media Students – video production information
Content:
Dear Gorleston Police,
We are BTEC Media students, at East Norfolk sixth form college and we are intending to film a short piece at the following location over the next week:
Quay Rd, Gorleston-on-Sea, England
There will only be three of us in our group and we would only expect to be filming for a short while at each location.
Our teachers have asked us to inform you of this, as a courtesy, as part of our health and safety preparations for our first project. In future we will only contact you if our shooting involves more personnel or is in a more sensitive or crowded area.
Yours Sincerely
Student 1: Nathan Woollard
Student 2: Gustas Januskevicius
Student 3: Joseph Prentice
Full Synopsis:
Synopsis
A man emerges from a ladder and jumps down onto the concrete floor. He exclaims that something smells bad. A wider shot then follows of the same man riding into shot on a push bike.
He encounters a homeless man who he believes is the sole cause of the smell. He begins to question the man on his social position, asking him if he is he is homeless. The man agrees and the first man explains that he needs some lynx.
Product placement then insures, and the homeless man begins to transform. Hype, adrenaline pumped music then plays and the man transforms into a smartly clothed, nice smelling man. He then begins to dance and soak in his new identity. 5 hours then pass and a broken man walks past the once homeless man and is crying about losing his job for smelling bad.
He is then astounded by how good the other man smells and asks him how he smells so good. The man then turns to the camera and says the catchphrase of live better smell better.
Group Talent:
THIS TALENT AGREEMENT AND RELEASE (“Agreement”) is dated ___30/03/22________ and is between the undersigned photographer (“Photographer”) and the undersigned performers (“I”).
Agreement as follows:
I hereby grant the undersigned photographer permission to photograph me. I further give my irrevocable consent to photographer to publish the image at his/her place of education with the possibility of uploading the finished project to one of the College’s YouTube or Vimeo channels or official website.
I understand that the images may be altered or modified in any manner.
I am of legal age and have the full legal capacity to execute this authorisation without the consent or knowledge of any other person.
AGREED BY:
Name | Student number | Over 18? Y/N |
Nathan Woollard | 59675 | N |
Gustas Januskevicius | 55755 | Y |
Joesph Prentice | 55591 | Y |
Location Reccee:
Production – Lynx Live better, Smell better Sheet No. 1
Sout – Gustas, Nathan and Joseph Date – 05/ 05
Address - Quay Rd, Gorleston-on-Sea, England
Availability – Every Day
Parking - Riverside Rd, Gorleston-on-Sea, Great Yarmouth NR31 6QR
Minutes:
Date & Block | Absence/ Late |
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22/03/22 | Ryan | We initially started all our documents, Nathan successfully completed the shot list and our full synopsis, whilst Gustas worked on the risk assessments. Ryan absents so no input from him unfortunately |
24/03/22 | Ryan | We continued to work on our documents, Gustas continued to work on the risk assessment, as well as the production schedule whilst Nathan continued with the script as well as making some changes to the shot list. |
28/03/22 | Ryan | Noticing we had not started the budget; Nathan started this whilst Gustas continued to work on the production schedule. Nathan also successfully completed the script and was happy with it. |
29/03/22 | Ryan | Gustas successfully completed the risk assessments, Nathan had successfully completed the budget, and made some changes to the full synopsis, we discussed locations and whether we need a location release form. |
31/03/22 | Ryan | We completed the location recce, Gustas completed the production schedule which brings us up to date, however upon review we realized the storyboard was not completed so Nathan began to work on it |
19/04/22 | Ryan | Joesph joined our group. Did some test runs to see what we can add |
21/04/22 | Ryan and Joesph | We went to get a microphone, camera and Sd card and attempted to film in college and, but we had some audio trouble so redone it |
25/04/22 | Ryan, Joesph, and Nathan | We recorded in the green screen room and did all the shots, but once again we had some audio trouble |
26/04/22 | Ryan | We did some editing with class but some weird bug made the green screen grey so we could not use it. |
28/04/22 | Ryan | We thought we were all up to date, but the work was not at a satisfactory level, so we attempted to do it out of college but had trouble once again cause the audio was not recording |
09/05/22 | Ryan | Joesph, Nathan and Gustas met up after college to work on the advert finishing all the scenes with an actual good audio mic, then headed to josephs house to collaborate an edit together. |
10/05/22 | Ryan, Nathan | Gustas worked on the storyboard clearing up everything making sure it fits the advert, joseph worked on the notes and clearing up any work we missed out |
12/05/22 | Ryna, Joesph and Nathan |
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Notes:
Evaluation
1. The brief
a. What was the brief?
a. Make and 30 second advert for a lynx product and put your own spin on it, like changing the target audience for the product, so we went with Gustas’ presentation which was about Lynx and decided to have a advert about a homeless man smelling bad and how a single can of lynx has changed his life, we try to add a lot of the trendy stuff into out advert and try to make it very comical which everyone is loves so we know it would be a good overall advert.
b. What was your chosen product and how / why did you decide, as a group, to choose it?
b. Our chosen product was Lynx. It was between Lynx, Marmite and Magnum and we decided to go with Lynx cause at that time it was just a group of 2 then eventually picking up Joesph on the way cause his group parted ways, how we decided on the time was Gustas was only one in the group who done a presentation and to a decent quality so picking Gustas was the best option.
c. Who is the current target audience for the product and who did you decide to appeal to? Why?
c. The target audience are teenagers or the age group that uses TikTok so changing it from sports to kids friendly was easy cause in time and age TikTok is mostly about comedy so all you must do is be funny and you will have the entire teenager's audience backing you, the reason Gustas decided to pick teenager because he most relates to them still being one so it would make sense to make one about them.
2. The finished product & feedback
a. How did you collect the feedback (comments / responses from others) on your finished advert from your target audience? Provide a summary of the main points.
b. Appropriateness to audience: do you think you managed to get the main message to your target audience you specified in pre-production. Would the advert have an appropriate impact on them?
The advert is very bright and simplistic perfect for content on our target audience.
c. Think about the technical and aesthetic qualities of your advertisement. Analyse your use of: mise-en-scene; camera; editing and sound.
d. Effectiveness of content: Do you think your finished advert effectively sells the product to the specified audience through its storyline/narrative?
e. What was the effectiveness of the persuasion techniques you used to sell the product?
f. Clarity of communication: what was the message you were trying to send to the target audience? What were the main techniques you used to send that message? e.g., I wanted to tell teen audiences that drinking Bovril is not just for older people so I used younger actors and hip/colloquial language to appeal to them in the hope that young audiences would identify with them.
g. Overall, do you feel your advert is fit for purpose? i.e., does it look professional, and does it comply with advertising regulations? You must extract information from the ASA / BCAP code here as it will meet the requirements for Unit 2: GC1.
We made the project high energy; youth appealing and TikTok stylized. Which perfect for our target audience competing with the fast-paced content that Youths watch. The lynx TikTok currently sticks out poorly as it lacks an understanding of the new brand of content that is successful within this media. Despite this the first draft we did was unsuccessful due to a failure to understand green screen tracking and an inability to successfully adapt with the shots within the required time alongside microphone issues compromising the audio quality of our short. We decided the best course of action was a reshoot on location altering the script towards the supplies we could gain on short notice we managed to provide an attractive aesthetic shooting in golden hour [one hour before sunset despite having to contend with a singular background.
If we were to recreate the advert, we’d be more careful with anachronisms by utilizing different background locations and keeping bags and other production equipment out of shot. Also, to improve the quality of our advertisement it be better if we kept to the original schedule, which would have given us more time in post to smoothen the video. Using video editing software that doesn’t use a compressed video format to edit, this would have avoided the graininess if we had edited the video in 4k or this could simply be an exporting issue however we didn’t have time to investigate this issue. Also, it would have been nice to have actual camera movements instead of doing them in post-production. Another aspect of the advert is the aspect ratio. I believe we should have made it 9:16 instead of 16:9 as it would have been more suitable for the preferred viewing experiences.
Joseph: I joined the project late, meaning I had to take time away from the group to understand the core aspects of the advert so I could assist in adapting it to reality.
Gustas: I have been here since the very beginning so let us start from the beginning, at the start we made presentations and the group decided to go with my mine which is about lynx
Pre production tracker:
Document | Draft Complete? | Redraft needed? | Final Submission signed off |
Shot List
| Done | Good... more detailed location information needed. |
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Story Boards
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| No evidence of |
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Script
| Done | No evidence of |
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Prop and Costume list
| Done | Use the template form for this. |
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Location recces
| Done | No evidence of |
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Location releases
| Don’t need them | No evidence of |
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Talent releases
| Done | No evidence of |
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Budget sheets
| Done | Please ensure that you use the budget template for this, accounting for travel too. |
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Risk assessment
| Done | No evidence of |
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Production schedule
| Done |
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Production Schedule:
Production Schedule
Name(s): | Gustas Nathan Ryan Joesph | |
Production title: | Lynx: Live Better, Smell Better | |
Production dates: | Saturday, 26th march, sutured | |
Date & Time | Activity/Scene | Personnel, Equipment & Props Required |
Saturday 8th May, 6pm | Scene 1, homeless man from across the street | Camera, tripod, Nathan, Gustas and Joseph. Homeless Outfit, Smart Outfit and bike |
Saturday 8th May, 2022 6:15pm | Scene 2, me and Gustas saying we can turn this man's life around | Camera, tripod, Nathan and Gustas. |
Saturday 8th May 6:30pm | We give man a lifetime supply of lynx and a t shirt | Camera, tripod, Nathan and Gustas, homeless man, homeless outfit
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Saturday 8th May 6:45pm | The man is in his apartment, shocked and happy by his wealth, ready to go on a night out | Camera, tripod, lynx t shirt, homeless man |
Saturday 8th May 7:00pm | The man records himself vertically with the iPhone camera asking a girl to come home with him | Girl, homeless man, lynx t shirt, camera and tripod |
Saturday 8th May 8:00pm | Girl is pleased with the man’s offer, and asks him what spray he is wearing | Girl, homeless man, lynx t shirt camera and tripod |
Saturday 8th May 8:30pm | Man turns to camera and says the brand slogan | Camera, tripod, lynx t shirt and spray |
Prop and costume list:
Production Schedule
Name(s): | Gustas Nathan Ryan Joesph | |
Production title: | Lynx: Live Better, Smell Better | |
Production dates: | Saturday, 26th march, sutured | |
Date & Time | Activity/Scene | Personnel, Equipment & Props Required |
Saturday 8th May, 6pm | Scene 1, homeless man from across the street | Camera, tripod, Nathan, Gustas and Joseph. Homeless Outfit, Smart Outfit and bike |
Saturday 8th May, 2022 6:15pm | Scene 2, me and Gustas saying we can turn this man's life around | Camera, tripod, Nathan and Gustas. |
Saturday 8th May 6:30pm | We give man a lifetime supply of lynx and a t shirt | Camera, tripod, Nathan and Gustas, homeless man, homeless outfit
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Saturday 8th May 6:45pm | The man is in his apartment, shocked and happy by his wealth, ready to go on a night out | Camera, tripod, lynx t shirt, homeless man |
Saturday 8th May 7:00pm | The man records himself vertically with the iPhone camera asking a girl to come home with him | Girl, homeless man, lynx t shirt, camera and tripod |
Saturday 8th May 8:00pm | Girl is pleased with the man’s offer, and asks him what spray he is wearing | Girl, homeless man, lynx t shirt camera and tripod |
Saturday 8th May 8:30pm | Man turns to camera and says the brand slogan | Camera, tripod, lynx t shirt and spray |
Script:
Script
*Gustas Climbs over and jumps down*
Gustas: “Something smells really bad”
*Gustas rides bike past a person*
Gustas: “Excuse me mate”
Homeless man: “Yeah, hello?”
Gustas: “Are you homeless?”
Homeless man: “umm yeah?”
*Voice repeating WHY? *
Gustas: “Cus you need some... LYNX!”
*Transon formation of homeless man into a good smelling man*
*Quick transition saying 5 hours later*
Joesph: “I can't believe I got fired for just smelling bad”
Joesph: “this is crazy I can't believe it”
*Joesph approaches a man*
Joesph: “How do you smell so good?”
Homeless man: “LYNX for those who want Live Better, Smell better”
*a transition to a circle*
Voice: “LYNX is not a substitute for a shower”
Risk assessment:
RA 000 | Activity / Task: Filming with/transporting bulky equipment (lights, booms, slides etc.) | Planned Date of activity: frequent | Frequency: regular | Page: 1 of 1 | |||||||||||||||||
Associated Risk/CoSHH Assessments, Procedures, etc: | NA | ||||||||||||||||||||
Please ensure that ALL staff & students (where necessary) are made aware of the findings | |||||||||||||||||||||
Identified hazards | Who might be harmed & how? | What are you already doing? | What further action is necessary? (write “none” if appropriate) | ||||||||||||||||||
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| Media Dept. mobile phone required | ||||||||||||||||||
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| None | ||||||||||||||||||
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| None | ||||||||||||||||||
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| None | ||||||||||||||||||
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| None | ||||||||||||||||||
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| Possibly Security | ||||||||||||||||||
Risk assessments for Trips & Visits must be reviewed & if necessary revised to take into account the actual students who are attending | |||||||||||||||||||||
Action Plan from “further action” | By Who | By When (Date) | |||||||||||||||||||
EB requested mobile phone – LA advised that MA has surplus phones and these can be borrowed by teachers who then distribute number to students. | Teacher to request phone from Michelle Atkins before lesson | As and when | |||||||||||||||||||
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Please ensure that the Assessor and Line Manager have signed this | |||||||||||||||||||||
Assessment upon completion of action plan LOW / MEDIUM / HIGH (Delete as appropriate) | |||||||||||||||||||||
Assessed by: | Name: Sean Offord | Accepted by Line Manager: | Name: Ellie Buchan | Reviewed by Health and Safety Coordinator: Signature: Date:
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Signature: Sean Offord | Date: 7.10.16 | Signature: | Date: | ||||||||||||||||||
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Where there is deemed to be HIGH risk | Reviewed and Accepted by the Principal | Name: | Signature: | Date: | |||||||||||||||||
All risk assessments are subject to an annual review by the assessor; this may be sooner subject to any significant changes to the activity / task. | |||||||||||||||||||||
Risk Assessment Form
Shot list:
Shot | Location | Narrative (What Happens) | Type of Shot | Sounds/Music |
1 | Quay Rd, Gorleston-on-Sea, England
| The Lynx man climbs up from the river and notices there's bad smell | Medium shot | Sound affects when he jumps down |
2 | Quay Rd, Gorleston-on-Sea, England
| The Lynx character is biking past a homeless man then realises he smells bad and offers him lynx | Close Shot | A narrator voices the word “Why?” and there's a silence pause sound affect |
3 | Quay Rd, Gorleston-on-Sea, England
| A transformation video where everything is hyped up | Close Shot | Copy right free transformation music |
4 | Quay Rd, Gorleston-on-Sea, England
| A character that was recently fired for smelling bad is mumbling to himself until he sees a good smelling person looking good | Long shot then zooms to medium range | No sounds or music apart from audio |
5 | Quay Rd, Gorleston-on-Sea, England
| The homeless man turned God is promoting the lynx brand while saying the slogan “Live better, Smell Better” | Close Shot | No sounds or music apart from audio
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6 | At the end | A cross pots up and says “it's not a substitute for a shower” |
| Voice over |
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