Unilever Research

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 Unit 2: Television Advertising

Unilever Product Advert Rebrand

Lynx / Axe

Axe or Lynx is a brand of male grooming products owned by the British company Unilever and marketed toward the younger male demographic.

It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China.

The most iconic bestselling Lynx is Lynx Africa which most of the teenagers would most likely been using.

Lynx is under the slogan ‘Find Your Magic’

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